Focus is something you need regardless of career, job, education, life. If you focus on too many things you become scattered.
For example. I am a massage therapist. I am an Arbonne Representative, I am a Melaleuca Customer/Market Ex, AND I’m thinking about going back to school to learn about Nutrition. This leaves me a bit scattered. Mainly because I don’t know where to focus my time.
I know that to build my practice with any of the above, I must MARKET. We remember yesterday’s post, yes?
In a controlled networking event, or in an event or environment that I’m comfortable in, I’m clear and present, and fine. In an environment I’m unfamiliar in, less controlled, I feel a bit … hmmm… How do I make the first move? Or do I make the first move? Groups like BNI and the Rotary club networking groups have the focus one may need to, you know focus. But their an investment in most cases. There are also free networking events through meetup.com, and other networking sites. You would just need to know where to look, and get your 30 sec “Elevator Speech” down.
If some one asks what you do for a living, you need to be able to answer the question, with out giving away too much or what is known as “puking” on them, and be able to introduce yourself.
To do any of the above, you have to motivate yourself to go, bring a friend. If it helps bring some one with you, then you have made the commitment, and you have some one to hold you to it. What you do once you get there is up to you.
One of the things I’ve always wanted to do, is to help the military personnel and their families with my vocation. I also would love to travel, but both may or will require me to leave my little hamlet of my room.
Military is not as prevalent in THIS part of Minnesota. The fact is, I don’t know where to start there.
Another market I seem to attract is Athletes, People who suffer from Migraines, People who suffer from lower back or back pain, people who sit at desks all day, etc. So. I would say my target market for massage outside of where I want to take it, would be the mentioned.
So the other focus would be which business do I want to build with my Massage practice, and when I should go to school.